Work Experience
|
The
Internet is something that I have
been associated with for ten years.
It is a fascinating world with infinite
possibilities, where earthly laws
unbind creative expression. It was
during my last year of graduation
that I learned about the Internet.
I was really amazed by the fact that
it enabled me to connect with so many
people from different parts of the
world. Soon after, I signed up for
an HTML course to understand the basics
of Web development.
After working for ten years on various
kinds of projects of Internet and
mobile products, I have developed
my own understanding of the wild world
of Web. The Internet has the potential
to transform companies. But for this
to happen, entrepreneurs and management
teams must see the benefits of creating
their own Web presence and learn how
to establish themselves on this new
frontier. My approach towards developing
any product for the Internet, mobile,
iPods and other upcoming platforms,
is as given below.
|
Product
Development Skills |
Marketing
skills |
Soft
skills |
-
Conceptualizationof
an idea
-
Market research of the
domain
-
Develop features
-
Production roadmap
-
Develop UI design
-
Content planning/ acquisition
/ production
-
Final launch
|
•
Social
media marketing
• Search Engine Marketing
• WAP marketing
• SMS marketing
• Behavioral marketing
• Blog marketing
|
|
|
Current
profile
I
have started Product Management consultancy
services to various portals and mobile
content companies wherein I manage
and develop products with innovative
ideas to take it to the next level.
It is a mixture of innovative
ideas, experience of last so many
years and continuous research done
in various domains.
The company
related information will be available
on company's website.
Last
few projects done by my team
- Launched a
trading and finance portal for a broker
- Launched mobile content catalogue
- Prepared online product catalogue
for a construction company
- Created backend account reports
and reporting structure for a broker
- Launched a metrimonial website
- Managed spiritual website for a
UK based client
- Creating a unique website based
on Indian culture
Past
experience
Reliance Big Entertainment
Our team created
a free ad server and ad exchange for
internet and mobile marketing
| Work profile |
- Research on Indian as well as international market for online and mobile advertising
- Developing strategy to provide a right solution to publishers for maximum yields and better control
- Acquiring publishers for the company
- Create product documents along with product team
- Creating UI design of free ad server
- Helping product team to execute the product roadmap
- Create content for the corporate site as well as ad server
|
DMCL
My work experience with DMCL (Digital Media Convergence Limited-An Essel Group Company) as Senior Manager- Business Development is very interesting as I experimented with variety of responsibilities.
| I have performed following tasks |
- Product enhancement of mypopkorn.com
- Alliance and partnership for mypopkorn.com
- Initiated knowledge services (textual content syndication) for Indian as well as international clients
- Managed content syndication of health and wellness videos on veria.tv to third parties. www.veria.com is a health and wellness channel catering to the US market
- Initiating syndication of digital content in India and international markets
- Distributed DAM technology to clients in India
|
|
Future Thought Productions
|
Between 2006 and 2007, I worked with Future Thought Productions as Product Manager. This year marked my initiation into the world of mobile business and product development. Some of my responsibilities included preparing a mobile product content library and creating a category list of content with naming conventions to be followed. I also keenly tracked the mobile content market and reported the higher management on any developments therein.
|
|
- Creating content strategies for clients and their operators in various countries across the globe
- Co-ordinating with the production and technical teams for product packaging, product conversions and DRM packaging (if required)
- Understanding clients in their respective countries and making necessary comparisons of content and revenue
- Developing business strategies for new clients as well as existing clients
- Pushing products through the operators’ desk with detailed descriptions.
|
Yahoo! India
|
A dream job for any young techie! I began working for Yahoo! India Pvt. Ltd. as a Producer in 2005. My role was to manage the content for Yahoo Finance, News, My Yahoo! and Yahoo Directory. Apart from content management of various properties, I also launched Yahoo! India finance site with new content, layout, design and on a new platform called Yoda. Working with Yahoo gave me the chance to work alongside the technical department for implementation issues and interact with engineers based in international locations.
|
Various tasks taken cared of
|
- Migrated the company’s old finance site (in.finance.yahoo.com) to a new platform (YODA) with a fresh look and new content
- Working on the Content Management System and Website Analytic System (Jake)
- Managing Web Development, QA / Testing, and content updates
- Designed the new content plan for the finance site
- Designed strategies to increase page views on the site
- Co-ordinating with the communication team to manage content on Yahoo Messenger and e-mail
- Designing the site structure of in.news.yahoo.com
- Monitoring the logs and analysing trends based on them
- Preparing various PRDs and PPT presentations of projects with necessary figures and market research
- Localization of the site and the content
- Coordinating with the marketing team for designing the marketing strategy for various properties
- Coordinating with vendors for content requirements and specifications
- Coordinating with customer care for resolving queries and acting on feedback
|
|
Entrepreneurship
|
I was running my own website and content development venture for external clients during 2002 to 2005. Following is the list of projects I undertook either as a partner or on assignment. |
Global Markets
|
I was able to create the concept of connecting investors with the broker for the company’s internal clients. My vital responsibilities were to prepare content, design the structure and navigational flow of the website. I even contacted clients from across the world and registered them on the site. And also, created PRDs and CMS layout for the site and launched it. |
Hush Infocom
|
For Hush Infocom, I worked on a website connecting the Indian hotel industry to various suppliers. Intense marketing efforts were required to reach the target audience, viz. hoteliers and their suppliers. Then the real work began – the content creation and monetizing the website.
|
|
- Prepared various communication and marketing materials and tools
- Was responsible for generation of revenue for the site
- Was responsible for client servicing and relationships
|
|
Satellite Media (www.hindimedia.in): Conceptualizing a regional-language website in Hindi was a novel experience. My work included preparing the product line, content planning and layout of the site. Developing marketing and sales strategies was another key role I essayed.
I also worked for a mid-sized company between 2000 and 2001 as Project Leader; I led a team of seven designers and programmers that handled the site structure and content. I prepared documents integral to the execution of key projects like CBT (Computer Based Training program), client websites and internal development. I also maintained complete projects on the system along with databases and generated man hours.
|
